Quorum Software

Positioning

Messaging

Brand Story

Product Architecture

For nearly 20 years, Quorum Business Solutions developed, integrated, and supported custom solutions for the oil and gas industry—solutions regarded as the best in the business. But the industry was evolving, so Quorum evolved its own business model to give its customers a competitive edge.

We developed a new strategy created to drive brand and messaging development that resonates with C-level decision makers. The new direction balances cutting-edge tech with benefit-driven storytelling and a new product architecture adapted to the problems companies need to solve.

A new logo system embodied the new strategic direction of Quorum and created a visual hierarchy between the core products and services offered. A full identity package added an extensive color palette, typography, and comprehensive brand guidelines.