Women Presidents Organization

Positioning

Voice & Tone

Messaging

Brand Story

For over 20 years, the Women Presidents Organization (WPO) has been a support system and launch pad for women leaders around the world. But their brand no longer reflected the dynamism of their existing members, nor did it help them attract a new generation of women looking for something different.

After interviews with members old and new, and benchmarking their brand against the increasingly diverse set of women-focused business organizations, I lead a team to reimagine the look, feel, and voice of the WPO. I drafted new messaging to reflect the new brand personality, and a brand story that spoke not only to what they’d achieved, but to where they were going. Marketing materials, business papers, and a style guide followed, setting up the WPO to communicate their new vision to women business leaders of tomorrow.