Smith Brothers Farms have been delivering fresh milk to doorsteps for over 100 years. They had expanded to carry local groceries, and wanted to raise awareness among both existing and future customers. But the found themselves up against increasing competition from big businesses.

By understanding what Smith Brothers’ customers are looking for and what makes Smith Brothers Farms different from their corporate competition, we found a way to reintroduce the storied brand in a way that felt genuine and more personal. Across social, radio, and TV, this campaign focuses on real employees to drive home the fact that what Smith Brothers Farms delivers isn’t just food, but personal connections.

All of the ads and the TV featured the real milkmen and milkwomen of Smith Brothers Farms.